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Targeting High-Value Customers: How to Drive Customer Centric Growth to Maximise ROI

01:02:00

Jul 29, 2020 03:45 PM

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Greg Hoffman
Former CMO @Nike
Greg is the former Chief Marketing Officer at Nike. He has held multiple senior positions over a 27-year career, having created and implemented some of the most renowned Nike campaigns around the world. Greg contributed toward the consolidation of Nike as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences.
Michelle Bottomley
Former CMO @New York Life Insurance
Michelle is a modern marketing leader with over 25 years experience as Chief Marketing Officer at multiple Fortune 500 companies including New York Life, Barclaycard, Mercer and Staples. Michelle’s experience and approach focuses on customer-centricity as a growth strategy for companies.
CJ Bruno
Former CVP Sales & Marketing @Intel Corporation
CJ is the former Corporate Vice President of Sales & Marketing at Intel. Over his 35 year career, CJ was responsible for 22 of Intel’s most strategic companies and over half of Intel’s overall revenue. CJ spent much of his career delivering strong go-to-market strategies and brand building.